The Wright Way

The Wright Way

Thursday, February 4, 2010

Ezine Articles

You will notice the logo off to the right of my blog pages for Ezine Articles.

Having signed up with them, I will publish some of the longer forthcoming articles there rather than clog up the blog with over-lengthy entries. It also spreads the word into new areas as well.

First up is Is To Be Not To Be, which is taken from the preface to Don't Think of a Black Cat.

http://ezinearticles.com/?Is-Not-to-Be,-to-Be?&id=3683568

Cool as a Cucumber

This fascinating Blog Post by Dr Darius Umrigar on the versatile and efficacious cucumber is worth investigating.


http://healinginternational.ning.com/profiles/blogs/the-amazing-cucumber-to-solve

Later today there will be one residing in my shopping basket for sure - can't wait to experiment!

PW

Monday, February 1, 2010

Half Time Talk - pay attention to the LAST thing said

Consider most speeches, sermons, presentations, and you'll easily remember how they struck you in terms of interest, stimulation and motivation. However - in terms of content, what is easiest to recall? Almost always its the first and the last things said. And in terms of immediate impact and effect, it'll be the LAST things said.

Team players are particlarly vulnerable to the closing content of half time talking - and it impinges (often dramatically) on the collective and individual nature of their play in the second half as their internal representations of those final comments get played out by their physiology.

Typically half times are laced with comments from lots of players, each feeling they've got to chip in with their 3-pen'orth. A lot of it is based on negatives - stop doing X, don't do Y, if we do Z we're gonna lose - and since the unconscious mind processes positives and negatives alike these get processed as "doing X", "do Y", "do Z", "we're gonna lose" and so on. Plus - like everything pulled into the foreground, if you leave it there then it will take seed in the mental foreground of the players and (almost magnetically) they will be drawn towards doing it.

Last Saturday my team were just ahead at half time. They are young and easily influenced and guided, and I wanted to make sure that the last things said were by me and were positive, and that my voice would go with them into the second half. I got them enjoined into a huddle, with no talk - just deep breathing and looking into the eyes of team mates whilst I spoke. I guided them to playing patterns and trusting themselves and each other's abilities. It took 30 seconds - and the benefits lasted well over 40 minutes. I got exactly the desired effect - and they got exactly the outcomes they wanted.

Simples!

Tuesday, January 26, 2010

Directory websites for therapists

Over the period of December 2009 and January 2010 I have noticed a considerable proliferation of therapy related “directory websites” – all of whom email me as a healer inviting me to sign up to their directory listing, mostly on a national level but quite often on an international (or as they describe it - global) level.

These invites are usually on the (initial) basis of a free listing, and the ‘sales’ pitch is usually on the range of benefits from joining or, more to the point, the downsides of not joining. The end result for me has been an evaluation of MY criteria in (a) even considering the invite and (b) actually going ahead with registration.

Which brings me to the Hypnotherapy Directory, which I signed up to at the end of last year (2009). Why did this directory stand out for me and what encouraged me to join them in particular? In the end it came down to a simple A-B-C!

A – Approach was individual and not sales-oriented. It felt that I mattered to them and not the other way around. I was invited to view their site – and was struck here by another “A”- appearance. The appearance and layout (for me at least) was effectively “congruent”, which is a word perhaps not bandied about by site designers.

B - Beneficial – the site came across as likely to be beneficial for all users, both therapists and potential clients.
For the latter the contents include information and advice about how hypnotherapy might be effective for a whole range of conditions and issues, an FAQ section that addresses areas where newcomers to hypnotherapy can be guided through and towards, and of course a ‘find a therapist’ section that is post-code oriented in a useful way.
There is an opportunity for registered members to publish articles – as well as an oft-updated ‘News’ section carrying information and media articles on aspects of hypnotherapy, case studies etc. There is also an ‘Events’ section that is beneficial for both potential clients as well as therapists.

C - Credibility – I feel it is really important that all members are ‘vetted’ in terms of certification and insurance. This way there is little likelihood of George The Cat (http://news.bbc.co.uk/1/hi/england/8303126.stm) re-emerging as a credible hypnotherapist. This procedure alone helps all potential clients considerably, as well as protecting those of us in practice who take therapy seriously.

All in all I can recommend the Hypnotherapy Directory a most useful site and I’m confident that, with time, the enquiries and referrals received will expand effectively as they continue to provide a real benefit to both members and their potential clients.

You can reach them here:-

http://www.hypnotherapy-directory.org.uk/