Many years ago in an advertising campaign for an alcoholic beverage, the notion was that the drink guides the drinker to be able to miraculous things, with the tagline that "only Heineken can do this - because Heineken reaches parts of the brain that other lagers cannot reach."
Now it would seem not just so...and HYPNOSIS is making it into the science lab - not just for what it does, but more as an additional tool to allow researchers into particular mental phenomena to subvent and bypass conscious brain functions. As this fascinating article from Vincent Bell explores, hypnosis reaches the parts that brain scans and neurosurgery cannot reach!
http://www.guardian.co.uk/science/blog/2010/sep/30/hypnosis-neuroscience-psychology
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